About me
Shannon is the owner of Radiance Yoga in Pittsfield, Massachusetts — a thriving studio in the heart of the Berkshires with a strong membership base, waitlisted signature classes, teacher trainings and a team that carries the vision forward. What Shannon has built at Radiance is proof that a yoga studio in a small, competitive market can be both deeply community-rooted and financially sustainable. That belief is at the core of everything she teaches. As the creator and lead coach of the American Yoga Council Studio Business Accelerator, Shannon supports yoga studio owners across the country in building the systems, financial clarity, and leadership skills they need to run thriving studios — without the burnout. Her 12-week program covers everything from pricing and membership strategy to retention, marketing, and making the shift from overwhelmed studio owner to organized CEO. Shannon’s approach is equal parts heart-centered and strategic — because she believes the best studios in the world are both.
